Usability Lab at DMU: Evaluating Innovations and Understanding Consumer Behaviour

By LBF2019 (other events)

Wednesday, October 30 2019 10:00 AM 11:30 AM

The Usability Lab is an industry facing research and insight laboratory that specializes in evaluating innovations and understanding the consumer/user behaviour in complex environments, such as retail.  The state of the art facility includes novel techniques and new technologies, which research and capture a range of human responses to products, services and environments such as:

  •        Human performance and behaviour
  •        Human psycho-physiological responses
  •        Impact of design factors on behaviour
  •        Human computer interactions
  •        Virtual and real-world comparisons
  •        Interaction of development of augmented reality

During this event, we will describe the work and ethos of the Usability Lab, illustrated with case studies of research undertaken. There will be an opportunity to have 1-2-1 meetings with the lab director to discuss commercial projects and potential sources of funding for commercial research in this area.

The event is aimed at businesses and individuals that work in environments that require knowledge of consumer and user behaviour. It will be particularly useful for the retail, tourism, hospitality and creative industries.

Attendees will gain an understanding of facilities available in the arena to enhance business knowledge of consumer and user behaviour within complex environments.


Confirmed Speaker:

Tracy Harwood, Director of the Usability Lab and Professor in Digital Culture, Institute of Creative Technologies



10am – Arrival, networking and registration

10.15am – 10.45am Presentation

Followed by 1-2-1 sessions to discuss future opportunities

Mailing Address

Leicester Business Festival CIC, Friars Mill, Bath Lane, Leicester, LE3 5BJ