The tourism landscape is changing. To remain competitive, businesses need to understand new trends in the industry to actively plan for the future. Leicester City Council and Leicestershire County Council will be launching a new Tourism Growth Plan for the region, a road map for the future outlining the response to tourism challenges enabling the region to establish itself as a recognised 'go-to' destination.
Speakers from Visit Britain and leading local tourist attractions who helped to shape the plan will share how the tourism sector is preparing for the years ahead. City Mayor, Sir Peter Soulsby, will be unveiling the refreshed Leicester Tourism Plan reflecting the city's response to the uplift in tourism since the discovery of the remains of King Richard III and Leicester City Football Club winning the Premier League.
The event is aimed at those involved in the management and marketing of local tourism businesses in both the leisure and busines tourism sectors. These tourism sectors include sports, art and culture, heritage, indoor and outdoor visitor attractions, food and drink, hotels and other accommodation providers, conference centres, transport providers as well as public sector and charitable trusts.
Attendees will gain valuable sector intelligence on emerging tourism trends and insights into the future growth plans and initiatives for the leisure and business tourism sectors to be delivered in Leicester and Leicestershire over the coming years. The event also offers an opportunity to network with other tourism business leaders and to hear about national tourism plans being developed by Visit Britain.
Confirmed Speakers:
City Mayor, Sir Peter Soulsby
Cllr Trevor Pendleton – Cabinet Support Member – Leicestershire County Council
Sharon Redrobe OBE , CEO Twycross Zoo & Chair of Tourism Advisory Board
Andrew Stokes - England Director, Visit Britain
Agenda
1.00pm Arrival & Registration
1.30pm Welcome & Introduction (City Mayor Sir Peter Soulsby & Cllr Trevor Pendleton)
1.45pm Tourism Growth Plan (Sharon Redrobe OBE, Chair of the Tourism Advisory Board)
2pm Keynote Speaker - Tourism future trends & how Visit Britain are supporting tourism businesses
(Andrew Stokes, England Director - Visit Britain)
2.30pm
- A Distinctive and Visible Destination
- Improving Productivity through Business Tourism
- Strategic Product Development - a showcase of some of the exciting new tourism developments
planned for our area
4pm Break
4.15pm City Action Plan launch
5pm Close and networking